To sell online, you need an authentic way to identify your products. GS1 US, a neutral, not-for-profit organization, helps companies uniquely identify products, locations, and other assets and share information about them in a consistent way. Using GTINs and barcodes sourced directly from GS1 means:
- Verifiable across many different online marketplaces and retailers
- Improved search engine optimization
- A globally unique product identity
- Seamless communication with your various logistics partners