- Launched onto four marketplaces in 11 months (including Zalando, OTTO, Bol, and Amazon).
- Able to track inventory in Zalando’s warehouse and leverage ZEOS to fulfill orders from other marketplaces.
- Surpassed projected sales target by 300%.
Fashion brands either meet consumers where they shop or lose the sale. Turkish brand Jimmy Key recognized the growing demand—and opportunity—of selling on new marketplaces across Europe. By partnering with Rithum, Jimmy Key quickly and efficiently launched seven new sales channels, avoided operational setbacks, and surpassed their projected sales target by 300%.
THE CHALLENGE
Jimmy Key’s initial marketplace expansion plans stalled when their local integrator couldn’t support multichannel fulfillment outside Zalando’s network. This made it nearly impossible to effectively manage inventory across platforms. In addition, product listings took weeks to go live, and inventory visibility was fragmented, limiting the brand’s ability to meet demand and deliver a positive customer shopping experience.
THE RESULTS
In just 11 months, Rithum launched Jimmy Key onto four marketplaces, including Zalando, OTTO, BOL, and Amazon. This helped the brand enter key European markets and reach consumers in Germany, Italy, The Netherlands, Belgium, France, Austria, and Poland. Product listings that once took weeks to go live now take one to two business days. With listing creation and optimisation handled by Rithum’s Managed Service team, Jimmy Key concentrated on analysing reports to pinpoint profitable SKUs, uncover new marketplace opportunities, and plan future growth.
Most importantly, Rithum enabled Jimmy Key to track inventory in Zalando’s warehouse and fulfill orders from other marketplaces leveraging ZEOS by Zalando. This gave the brand the operational flexibility their old integrator was unable to provide. As a result, the brand has surpassed sales projections by 300%.
“Rithum has truly revolutionized our commerce strategy. They made it incredibly easy to expand our business globally. We wouldn’t be where we are today without their support.”
– Sena Başar & Onat Arıcan, International Marketplace Specialists, Jimmy Key
Jimmy Key plans to continue to expand to more sales channels using Rithum in 2025.
How Rithum can help businesses expand internationally
Brands and retailers can reach entirely new consumer audiences by expanding their e-commerce businesses internationally. But cross-border e-commerce requires adhering to multiple regions’ laws, currencies, languages as well as localized preferences – what sells well in one country may not in another.
At Rithum, we’ve partnered with a network of the world’s leading fulfillment and logistics companies to help brands expand internationally with ease. With the majority of our EMEA brands successfully selling cross-border, we’ve seen first-hand what works — and what doesn’t. Rithum enables easy and fast growth with a team to help advise and manage any setbacks while using technology to automate otherwise cumbersome manual tasks.
Connect with us to learn the strategies we’ve developed and refined over the past few years, and how we’ve helped brands enter new markets and scale globally.
Let’s work together to make your cross-border expansion a success. Schedule a demo today.
