The latest commerce insights and trends

Peak selling days Black Friday and Cyber Monday are here. Here is a practical guide addressing common challenges throughout the entire Cyber Five period (Thanksgiving through Cyber Monday), based on real-time pain points from online retailers and brands.

Amazon announced that its Prime Days event was the “biggest October shopping event ever,” with 42% sales growth YoY. The lessons learned could help sellers prepare for the Cyber 5.

The go-to-market strategy for retailers and brands is changing. Data shows that third-party (3P) commerce is a significant driver of revenue and businesses are rethinking their strategies to compete.

We are proud to share that Rithum has been awarded a 2024 Silver Davey Award for Creative Innovation-AI Utility for AI Magic Mapper. The Davey Award is the latest recognition highlighting Rithum’s dedication to innovation in artificial intelligence technology.

Retailers and brands are ramping up their use of third-party (3P) commerce as part of their e-commerce selling strategy. Here are three reasons why retailers and brands are using the business model as part of their multichannel selling strategy from our “The State of 3P Commerce Report."

Rithum has released its first annual “The State of 3P Commerce” report, conducted by Wakefield Research.

Advertising Week hosted its 20th year of one of the industry’s most anticipated events last week in New York City. From how to integrate AI thoughtfully into marketing, to ongoing measurement enhancements, to growth in the retail media industry and the general media landscape, topics from the event touched on the most pressing issues and opportunities for marketers in the coming year.

Rithum announced two new executive appointments: Suzin Wold joins as Chief Marketing Officer (CMO), and Mike Vantusko joins as Chief Financial Officer (CFO). 

Rithum has won the w3 Silver Award for Creative Innovation-AI Utility Integration for AI Magic Mapper. The award recognizes Rithum’s AI Magic Mapper as the “Most Innovative Use of AI as a Tool in a Project.”