Marketplaces sure have changed. And not just a little. The entire landscape has undergone a massive transformation in recent years. There are now hundreds of marketplace options for brands and retailers, each with its own set of rules, requirements and built-in audiences. With billions of product listings competing for the attention of millions of consumers, the stakes are higher than ever.
That means it’s no longer enough to simply list products. Any marketplace merchant that wants to maximise opportunities on these channels must first master a mountain of mission-critical steps. From competitive advertising to automated pricing to fast fulfilment, there is a lot to consider.
In this eBook, we’ll walk you through proven best practices for supercharging your marketplace strategy, including:
- Optimising product content
- Leveraging retail media advertising
- Utilising repricing technology
- And more
