Forrester Study: The Total Economic Impact™ of Rithum Managed Marketplaces

Key takeaways from the study include:

The value of a multi-channel selling strategy

Rithum Managed Marketplaces, formerly known as ChannelAdvisor Managed Marketplaces, enables business to connect their product listings, inventories, and order management systems with leading online global marketplaces such as Amazon, eBay, Walmart and more.

Rithum is a channel management solution that serves as a single-to-many connection. These integrations allow businesses to facilitate centralized control and near real-time updates across multiple platforms, allowing for efficient management and synchronization of product data. This is an important capability for brands because the channels through which buyers shop are fragmenting, and the pace of e-commerce change is rapid. There is always a new emerging program or channel, and brands need the ability to integrate and adapt quickly.

“We’ve been able to take a marketplace business from $9 million to $127 million over four years. I’d say the ROI on this investment is high – probably higher than most will ever see in their careers.”

Vice President of Omnichannel, Fashion Retail