3 in 4 execs deem third-party sales vital to their company’s ability to grow with 59% planning to increase use of 3P selling in the next 12 months. Download this research report to learn:
- New insight into 3P commerce trends from 550 surveyed executives
- How to grow GMV while controlling margins
- Emerging trends in AI, cross-border, social, retail media and supply chain
- Why technology is integral to successfully managing a 3P commerce strategy
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What is Third-Party (3P) Commerce?
For brands, 3P commerce helps extend owned inventory to unowned channels (e.g. Amazon, Walmart.com) to reach more consumers through a multichannel selling strategy.
For retailers, 3P helps access unowned inventory by letting brands sell products directly to consumers through a retailer storefront, typically through a dropship or marketplace approach.
Why sell 3P? It offers both brands and retailers benefits in inventory management, scalability, and flexibility to eventually reach wider audiences and boost revenue growth.