What are the differences between dropship and private marketplaces? Learn why retailers are turning to a hybrid approach with these third-party (3P) commerce business models to reach more consumers.
In this guide, we define:
- What is dropship?
- What is a private marketplace?
- What is a hybrid dropship and private marketplace business model?
- How can retailers use technology to manage any 3P business model through a unified commerce platform?
Get the Guide
What is Third-Party (3P) Commerce?
For brands, 3P commerce helps extend owned inventory to unowned channels (e.g. Amazon, Walmart.com) to reach more consumers through a multichannel selling strategy.
For retailers, 3P helps access unowned inventory by letting brands sell products directly to consumers through a retailer storefront, typically through a dropship or marketplace approach.
Why sell 3P? It offers both brands and retailers benefits in inventory management, scalability, and flexibility to eventually reach wider audiences and boost revenue growth.