Walmart announced new products during the Let’s Grow! 2024 Walmart Marketplace Seller Summit last week, including new categories like premium beauty, pre-owned, and collectibles. These new opportunities allow sellers to expand into growing markets.

How to overcome multichannel selling challenges

Walmart also highlighted overcoming multichannel selling challenges. This includes managing orders, inventory, and fulfillment. Managing a multichannel selling strategy can be complex. Walmart is addressing challenges by providing a more efficient fulfillment process through a unified inventory pool and professional shipping services – all within a single integration and user interface.

Key benefits for sellers on Walmart Marketplace:

• Cost savings: Reduced shipping costs and lower storage fees to help improve seller bottom lines.
• Operational efficiency and scalability: Consolidate inventory for multiple channels, reducing the risk of errors and enabling easier operations scalability.
• Expanded reach: Focus on growing your market presence with the support of Walmart’s expansive infrastructure.
• Improved customer service: Faster, more reliable shipping leads to a better customer experience and potential repeat business.

For sellers using Rithum’s platform, these benefits are amplified. Rithum helps Walmart Marketplace sellers streamline operations through a central dashboard that synchronizes fulfillment and inventory across multiple channels. This integration saves time and reduces overall errors, allowing for a positive customer experience.

Sellers using Rithum can also leverage products like Rithum’s new AI Magic Mapper to automate the process of aligning products with marketplace categories. This significantly reduces the time and effort required to manage listings across different platforms. AI Magic Mapper ensures products are accurately categorized and optimized for visibility, which can lead to better sales performance.

Preparing for the holiday selling season with Walmart

As sellers prepare for the peak shopping season, Walmart is releasing several new tools to help. These include:

• Waved peak season storage fees: Sellers who send inventory to Walmart Fulfillment Services (WFS) by September 30 will have waived storage fees, helping tighten margins.
• Marketplace capital expansion: Walmart Marketplace Capital is offering qualified sellers cash advances of up to $5 million.
• Deals dashboard: The new dashboard simplifies the process of enrolling products in holiday deals and offers valuable insights to optimize seller listings.

Rithum is offering a free Walmart launch for new sellers that sign up with up to a 12-month contract. This and other supportive measures allow sellers to leverage expanded categories, Walmart’s omnichannel opportunities, and fulfillment solutions.

Through Rithum, sellers can improve profitability, streamline operations, and grow their businesses globally. Sellers can also configure multichannel solutions by adding Walmart Marketplace as a channel on their dashboard, prioritize Walmart MCS (Walmart Multichannel Solutions), and make items WFS eligible. Request a demo today.