London—Rithum, a leading ecommerce enablement platform of thousands of retailers, brands and suppliers, today announced that Foot Locker Europe has signed a four-year agreement to help expand its product assortment and create a more efficient supply chain for its Foot Locker and Sidestep brands across eighteen European countries.

“We are excited to be working with Foot Locker Europe to help them drive growth via drop ship as part of their digital expansion strategy,” said Philip Hall, Managing Director Europe, Rithum. “With access to Rithum’s drop-ship network, we are enabling their large global brands and emerging brands to offer more product assortment and selection and cost-effectively share inventory to maximize fulfilment.”

“At Foot Locker, we’re committed to enhancing the consumer experience across all of our platforms,” said Vijay Talwar, Executive Vice President and Chief Executive Officer, EMEA, Foot Locker. “Building partnerships, which drive growth, improve delivery, and create greater access to product are key to delivering on our vision of creating unrivaled experiences for our customer.”

About Foot Locker Europe

Foot Locker in Europe is part of Foot Locker, Inc., a leading global retailer of athletically inspired shoes and apparel. Foot Locker, Inc. leads the celebration of sneaker and youth culture around the globe through a portfolio of brands including Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, Footaction, and Sidestep. With approximately 2,950 retail stores in 27 countries across North America, Europe, Asia, Australia, and New Zealand as well as websites and mobile apps, the Company’s purpose is to inspire and empower youth culture around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community. Foot Locker, Inc. has its corporate headquarters in New York. For additional information please visit https://www.footlocker-inc.com.

About Rithum

Rithum™ is the industry’s most influential and trusted commerce network, helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. More than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Rithum is the heartbeat of commerce.