How does Gem Stone King keep up with more than 300,000 SKUs listed on Amazon, Walmart, eBay, its own direct-to-consumer (D2C) website and other channels during peak selling for Valentine’s Day? By using Rithum.
“As we’ve prepared for the busy Valentine’s Day season, Rithum’s platform has been an essential tool, ensuring our product listings remain accurate and up to date across multiple sales channels,” said Gem Stone King E-Commerce PPC Manager Andrew Molchan.
Rithum provides support when consumer demand spikes during peak sales periods
Gem Stone King is managing a vast catalog across multiple marketplaces. Pivoting during the fast-paced sales event is the difference between conversions and empty carts.
“The ability to push quick updates, adjust listings, and maintain pricing consistency across multiple platforms is critical during this time. Since consumer demand spikes during Valentine’s Day, we can’t afford to have outdated product information or stock inaccuracies.”
– Andrew Molchan, E-Commerce PPC Manager, Gem Stone King
A curated collection and positive customer experience for Valentine’s Day
Gem Stone King has the flexibility to curate collections for Valentine’s Day. Top-selling products include sophisticated gold and platinum jewelry, as well as lab-grown diamond jewelry, heart-shaped designs and stones. Consumers can also customize pieces with their birthstones or add custom engravings.
Rithum enables Gem Stone King to create customized product feeds tailored to each marketplace channel’s specific requirements. Powerful reporting tools provide valuable insights into performance trends, enabling the brand to make data-driven decisions and spot trends followed by reallocating resources to support those fluctuations in demand.
“Over the last year, we’ve seen a huge improvement in how we manage our multichannel selling strategy and listings. The integrations with marketplaces have been significantly enhanced, allowing us to manage listings more efficiently,” Molchan said.
Reach more Valentine’s Day shoppers through retail media ads
Brands and retailers using Rithum can adjust for content optimization and assist with advertising to reach consumers across the multiple sales channels they are shopping. Sponsored ad placements allow consumers to engage with brands and products, allowing advertisers to tell their story directly. According to Walmart first-party data, marketplace sellers who advertise with sponsored ads see, on average, $4 in attributed product sales for every $1 of ad spend.* Compared to non-ad exposed customers, those exposed to a brand’s Walmart Connect ads were 6x more likely, on average, to buy brand items.**
For more insights into how Rithum can help you elevate your multichannel selling strategy and ensure smooth operations during peak selling events, contact our team and schedule a demo today.
**Source: Walmart first-party data, Feb. 1, 2023 – July 31, 2024; ad-exposed customers during a 14-day window prior to conversion. Includes all Walmart Sponsored Search, Walmart Onsite Display, and Walmart Offsite Media ads from 26 impact studies across Food & Beverage, Consumables, Entertainment, Toys & Seasonal, and Home & Hardlines categories. Ad spend measured across brands’ full product portfolio.
