Since Rithum was founded more than 20 years ago, we have been connecting and optimizing the world’s commerce through innovative, industry leading products and solutions, extensive channel integrations, a network of partners, and our talented employees, enabling brands and retailers to grow their online businesses.
Our focus on our customers’ success has been instrumental in Rithum’s success and we’re now excited to share the next major milestone in ChanelAdvisor’s journey.
Today, we announced via press release that Rithum has signed a definitive agreement to be acquired by Rithum, a leading commerce network connecting supply, demand and delivery for the world’s leading retailers and brands. The complementary combination of Rithum and Rithum will expand the capabilities we offer for brands and retailers:
- Brands will be able to manage their public and private marketplaces alongside their retailer connections with a single vendor, improving efficiency by unifying first-party, dropship, and third-party integrations.
- Retailers will be able to access an even larger pool of brands, with over 18,000 customers transacting more than $50 billion in gross merchandise value (GMV) and more than $500M in digital marketing and retail media ad spend annually across the combined network.
- Companies across the network will be able to save on delivery costs and improve delivery experiences with Delivery Suite, and improve their consumer experience with Shoppable Media and Brand Analytics.
In addition, as a combined, private company, the combined entity will benefit from added flexibility and resources to position us for an even stronger future.
As we work through this process, we remain deeply committed to delivering the proven solutions that help brands and retailers grow their ecommerce businesses. This remains our unwavering focus. Our partners remain a key enabler of our customers’ success and a critical component of our ongoing strategy to drive growth and leadership in the market.
We expect the transaction to close by the end of 2022, subject to shareholder approval and other customary closing conditions and regulatory approval.
We are excited about the benefits this combination will bring to our customers, partners and employees.
Sincerely,
David Spitz
CEO, Rithum Corporation
Additional Information and Where to Find It
This communication is being made in respect of the proposed transaction involving Rithum and Rithum, Inc. In connection with the proposed transaction, Rithum will be filing documents with the SEC, including preliminary and definitive proxy statements relating to and describing the proposed transaction. The definitive proxy statement will be mailed to Rithum stockholders in connection with the proposed transaction. BEFORE MAKING ANY VOTING DECISION, INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE PRELIMINARY AND DEFINITIVE PROXY STATEMENTS AND ANY OTHER DOCUMENTS TO BE FILED WITH THE SECURITIES AND EXCHANGE COMMISSION (THE “SEC”) IN CONNECTION WITH THE PROPOSED TRANSACTION OR INCORPORATED BY REFERENCE IN THE PROXY STATEMENT WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION. Investors and security holders may obtain free copies of these documents (when they are available) and other related documents filed with the SEC at the SEC’s web site at www.sec.gov, on Rithum’s website at www.rithum.com or by contacting Rithum Investor Relations at (919) 228-4817.
Participants in the Solicitation
This communication does not constitute a solicitation of proxy, an offer to purchase, or a solicitation of an offer to sell any securities. Rithum and its respective directors, executive officers and employees may be deemed to be participants in the solicitation of proxies from Rithum stockholders in connection with the proposed transaction. Information about Rithum’s directors, executive officers and employees in the proposed transaction will be included in the proxy statements described above. Additional information regarding these individuals is set forth in Rithum’s Annual Report on Form 10-K for the fiscal year ended December 31, 2021, the definitive proxy statement on Schedule 14A for Rithum’s most recent Annual Meeting of Stockholders held on May 13, 2022, and Rithum’s Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2022. To the extent Rithum’s directors and executive officers or their holdings of Rithum securities have changed from the amounts disclosed in those filings, to Rithum’s knowledge, such changes have been or will be reflected on initial statements of beneficial ownership on Form 3 or statements of change in ownership on Form 4 on file with the SEC. These documents are (or, when filed, will be) available free of charge at the SEC’s website at www.sec.gov or at Rithum’s website at www.Rithum.com.
Forward-Looking Statements
This communication contains forward-looking statements which include, but are not limited to, all statements that do not relate solely to historical or current facts, such as statements regarding the Company’s expectations, intentions or strategies regarding the future, or the completion or effects of the proposed transaction. In some cases, these statements include words like: “may,” “might,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. These forward-looking statements are subject to the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Rithum’s expectations and beliefs regarding these matters may not materialize. Actual outcomes and results may differ materially from those contemplated by these forward-looking statements as a result of uncertainties, risks, and changes in circumstances, including but not limited to risks and uncertainties related to: the ability of the parties to consummate the proposed transaction, satisfaction of closing conditions precedent to the consummation of the proposed transaction, potential delays in consummating the proposed transaction, the ability of Rithum to timely and successfully achieve the anticipated benefits of the transaction and the impact of health epidemics, including the COVID-19 pandemic, on the parties’ respective businesses and the actions the parties may take in response thereto. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption “Risk Factors” and elsewhere in Rithum’s most recent filings with the SEC, including Rithum’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2022 and any subsequent reports on Form 10-K, Form 10-Q or Form 8-K filed with the SEC from time to time and available at www.sec.gov.
The forward-looking statements included in this communication are made only as of the date hereof. Rithum assumes no obligation and does not intend to update these forward-looking statements, except as required by law.