The Situation
After launching their webstore BeltOutlet.com and on eBay and Amazon, PLG wanted to expand to additional marketplaces to reach new customers and increase sales. Expanding their marketplace presence, however, meant they would no longer have the time or labour to upload their product feed across channels. The company also recognised the need for a more efficient solution to manage their products.
“When we were selling on eBay, Amazon and BeltOutlet.com, it was easy to manage our products,” says Brad Rusin, director of e-commerce, PLG. “But as the business started to scale, there were too many SKUs to manage. It wasn’t practical anymore. We needed an automated solution that would help us manage those channels with accurate pricing, inventory and product information.”
The Solution
PLG turned to Rithum’s Marketplaces to manage product inventory, expand products into multiple marketplaces and optimise product content globally. “We knew that Rithum could accommodate our expansion into multiple marketplaces. It was exactly what we needed to connect with more customers and increase our sales,” says Rusin.
After seeing success across marketplaces, PLG started using Rithum’s Digital Marketing to enhance its online advertising efforts and drive traffic to sites. Working with Rithum, the company implemented paid search campaigns across multiple search engines, including Google and Bing.
The Results
Today, PLG manages 14,000 SKUs across 13 global marketplaces, including Amazon, eBay, Sears, Overstock and Walmart, and two webstores. Over the last five years, PLG reports 500% growth in international sales and projects $10 million in sales in 2018. “Rithum is the only way we could manage all these channels,” says Rusin. “It streamlined tasks that would typically take a great deal of time. Consolidating the listing process to a single platform saves us time and manpower.”
Implementing paid search campaigns has also proven effective for PLG. Rusin says the reporting and analytics are helpful, and the Rithum team always keeps a close eye on them. “We receive weekly and monthly reports, so we can check our performance – overall and down to a campaign level. This helps us generate new ideas and work together with Rithum to grow campaigns and keep them as efficient as possible.”
Rusin adds, “The platform is easy to use. It’s fantastic at taking a tremendous amount of complex information and dividing it into digestible pieces that we can look at, analyse and act on.”
“The e-commerce landscape changes quickly, especially with Amazon driving much of that change,” says Rusin. “Having a platform like Rithum allows us to keep up with changes and remain relevant. There is a lot of growth opportunity in the industry, but it’s also incredibly competitive. Rithum help us stay on top of it.”
Solutions
- Ensure your products are front and center across the internet by bringing all the elements of digital marketing under one umbrella.
- Rithum Digital Marketing increases your visibility on global, local and mobile search engine results pages through Google Product Listing Ads, paid search and comparison shopping engines; keeps consumers engaged through retargeting and affiliate networks; and introduces your products on social media sites such as Pinterest and Facebook.
- Ensure your products are front and center across the internet by bringing all the elements of digital marketing under one umbrella.
