With the holiday shopping season fast approaching, it’s time for brands and retailers to optimise their strategies to capture the surge in online spending. Last year, Australia Post revealed that a record-breaking 5.2 million households made online purchases during Black Friday and Cyber Monday. As we approach the 2024 holiday season, the question for many brands and retailers is: are your products visible on the right marketplaces?
APAC Marketplaces on the Rise
Based on data from our 2023 Online Consumer Behaviour Report conducted by Rithum and Dynata, 61% of Australian consumers regularly visit 2-3 marketplaces to browse and make purchases. The importance of marketplaces continues to grow, with shoppers increasingly relying on them for competitive pricing and the ease of comparison shopping. With Black Friday on 29 November and Cyber Monday on 2 December this year, promotional events play a crucial role in consumer purchasing decisions—71% of Australian shoppers reported waiting for these events to make expected purchases.
Rithum, which connects over 40,000 global retailers and brands, recorded a record-high $1.55 billion in gross merchandise value (GMV) transacted on its platform during the Cyber 5 shopping event in 2023. Based on Rithum internal data, here are the top five APAC marketplaces where our customers achieved impressive year-on-year GMV growth during the Cyber Week 2023.
| 1. Bunnings Marketplace
| Bunnings Marketplace saw an incredible surge in activity during the entire Cyber weekend. Known primarily for home improvement, it’s becoming a top destination for a wider range of products, including home decor, appliances, and furniture. With over 40 million monthly sessions, Bunnings Marketplace offers brands a unique opportunity to connect with purchase-ready consumers and significantly boost sales during peak shopping events. |
| 2. Amazon Japan
| Selling on Amazon Japan offers access to a vast customer base in a country with a population of 123 million, where 71% of shoppers make purchases online. Our data indicates Amazon Japan has experienced remarkable growth over the Cyber Weekend. This explosive growth highlights Amazon Japan as a prime marketplace for retailers looking to expand their reach in the APAC region and capitalise on significant sales opportunities during major shopping events. |
3. MyDeal | MyDeal.com.au is an award-winning Australian online marketplace offering over 2 million lifestyle products across over 2,000 categories and sub-categories. Acquired by Woolworths in 2022, MyDeal attracts more than five million shoppers monthly and provides added value through its integration with the Everyday Rewards program. Offering key categories like home and garden, appliances, and health and beauty, MyDeal is a strong contender for brands and retailers looking to increase visibility during peak sales events. |
| 4. Kogan.com
| Kogan.com continues to be a favourite among Australian shoppers, especially for tech and electronics. The platform offers significant opportunities for sellers. As Australia’s largest pure-play online retailer, Kogan.com attracts more than 4 million active customers and offers over 10 million products, making it a key marketplace for brands looking to expand their reach during major shopping events. |
| 5. eBay
| eBay has a significant global presence with 132 million active buyers, and it’s Australia’s largest marketplace since its launch in 1999. With nearly 11 million unique monthly visitors —70% of which access via the eBay app—it ranks among the most trafficked websites in the country. Our data indicates that eBay Australia experienced strong YOY growth over the Cyber Weekend, reflecting its strong performance and consistent growth during major sales events. Thousands of Australian retailers sell on eBay, where categories like electronics, apparel, and collectibles thrive. |
Prepare for Cyber Week Success in 2024
As shoppers gear up for the Cyber Week, it’s crucial to act now. Rithum supports over 400 marketplaces globally, ensuring your products are listed on the right platforms, are competitively priced, and ready for the influx of holiday shoppers. With APAC marketplaces showing significant growth, positioning yourself now could make all the difference in achieving a successful holiday sales season.
Need help? Rithum’s comprehensive suite of automation and analytics tools enables brands and retailers to manage inventory seamlessly and facilitate order flow across hundreds of channels. This streamlined process can help you reach new buyers while expanding your global reach.
Join thousands of brands and retailers who rely on our platform to:
- Automatically meet marketplace requirements with optimised product data
- Outperform the competition with repricing automation
- Prevent overselling with synced inventory
- Reach more consumers with automated advertising
Growing your brand takes a solution as big as your goals. With support for more than 400 e-commerce channels and the expertise to support you every step of the way, there’s a reason 40K+ global customers trust us to help them grow faster, simpler, and more profitably. Speak to one of our marketplace experts on 03 9034 3400 or Request a demo >>
