The Situation
A few years into its operation, Build.com launched several niche websites specializing in specific home improvement categories. It created the Build.com Network of Stores to reflect the array of products offered online. To manage several websites that attract thousands of visitors daily and hundreds of thousands of orders monthly, Build.com needed to partner with a software company and decided to tap Rithum for Digital Marketing support.
After seeing great success on its own website, Build.com knew the company was missing a slew of potential customers on various e-commerce marketplaces. Having already developed a strong relationship with Rithum, Build.com wanted to test the waters with Rithum Marketplaces to expand its online presence and reach more customers. “It was time to build upon the digital marketing and advertising success we were experiencing with Rithum, and Rithum Marketplaces provided us with the perfect opportunity to do just that,” said Brian Hudson, Build.com, director of marketplaces.
The Solution
Build.com began using Rithum Marketplaces to manage its product data feeds and listings, monitor product quantities and streamline its fulfillment orders in one system. Rithum Marketplaces complemented Build.com’s digital marketing and advertising strategies to allow the company to accelerate its online growth.
“Rithum became our complete, 360 degree solution for both marketplaces and digital marketing. It helped take our growth to a new level and has allowed us to scale faster than ever,” said Hudson.
The Results
With Rithum, Build.com started selling on multiple online channels, and the company’s marketplaces department has become the fastest-growing department in the company.
“After starting with eBay and Amazon using a direct integration, it wasn’t long before we launched additional marketplaces including Walmart, Sears, and Overstock,” said Hudson.
As Build.com considers ways to continue expansion through methods such as cross-border trade, Rithum enables the marketplaces team to explore new opportunities without fear of e-commerce cannibalization.
“Rithum Marketplaces helps us incrementally access new customers we otherwise wouldn’t get on our site, with absolutely no chance of cannibalizing existing business,” said Hudson.
Solutions
- Ensure your products are front and center across the internet by bringing all the elements of digital marketing under one umbrella.
- Rithum Digital Marketing increases your visibility on global, local and mobile search engine results pages through Google Product Listing Ads, paid search and comparison shopping engines; keeps consumers engaged through retargeting and affiliate networks; and introduces your products on social media sites such as Pinterest and Facebook.
- Ensure your products are front and center across the internet by bringing all the elements of digital marketing under one umbrella.
